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We work with device and pharmaceutical players to assess new opportunities such as assessing consumer-driven purchasing behavior, valuation of acquisitions, creating and managing distribution channels (including managing channel conflict), and marketing communications. We are frequently involved in turnaround situations that require a senior hands-on team to bring a product (or new product line) to market for improved revenues, higher market valuations and/or exit options. |
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MEDICAL DEVICE, PHARMA, AND BIOTECH
Recent projects include:
- Assessed a medical device acquisition for a top 10 device company, focusing on the consumer-driven value of the product range. Created a valuation model to better assess and price the acquisition, with a three week rapid turnaround. Engaged senior executives and the acquisition team in North America, Europe, and Asia.
- Created a turnaround marketing plan for a diabetic device, company including a consumer campaign, focused and new sales efforts, and new product design to tap into new markets.
- Worked with a top 10 medical device company to create distribution strategy for a pain device, leveraging retail clinics and an employer-driven campaign.
- Created and executed a plan for a medical device manufacturer to achieve profitability and market cap increase of 140% through a new focused market strategy, revamped sales force, new pricing, redesigned marketing campaigns, and new product development process. Worked with the CEO to educate his Wall Street investors on the larger market opportunity. Served as interim VP Marketing.
- Co-created a forecast on the future of telemedicine, including leading an expert panel and editing a report.
- Developed strategy for a cosmetic device manufacturer to secure investor funding, including a market assessment and prioritization of customer opportunity in different distribution channels.
- Worked with a nascent biotech firm to expand clinical trials capacity and increase financing for trials. Assisted the finance and HR teams to create new processes to manage new clinical trial capacity and processes.
- Co-created launch plan for new consumer genetic testing service business including a direct-to-consumers plan.
- Implemented a growth plan through acquisitions for an e-prescribing business. Sought out, assessed, and valued potential aquisitions.
- Worked with a Fortune 500 biotech company to increase and retain its high-caliber talent pool. Created a novel talent value proposition based on quantitative research of the needs and interest of the talent pool. Created a new recruiting program.
- Worked with a medical device company to improve sales rep productivity through sales training programs, including ROI-based selling techniques, profiling top reps, and redefining sales territories.
- Assessed growth opportunities for a health care call center provider, including new market assessment, new technologies (such as chat, interactive dialogue, and text messaging).
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