CONSUMER DRIVEN INDUSTRIES

TECHNOLOGY

For Google

• Strengthened and formalized their talent value proposition and talent systems to support 60%+ recruiting growth and critical talent retention post-IPO.
  
  
• Created a quantitative tool to understand the key drivers of employment satisfaction.
  
  
• Created new talent programs to ensure effective recruiting, enhance retention, and develop their talent pool.
  
  
• Created ongoing tools (a talent P&L) to monitor satisfaction and provide insight to retain key talent.
  
  
• Provided detailed assessment of competitors in the software industry.
  
  

For a leading energy company

• Created and facilitated annual strategy review sessions for the Renewable Power Division.  Program includes a review of key initiatives, sessions that stimulate open debate on high-priority projects and their resources, team building exercises to improve project management and team communication.
  
  
• Created and lead a senior executive retreat including a review of power procurement projects, key strategic initiatives, and organizational issues.  This strategy session and retreat is held annually.  We created new programs, hired engaging speakers, and ensured the senior team left focused and energized.

RETAIL

For a US mass merchandiser

• Worked with the strategy group to create new "front of store" concepts.
  
  
• Identified a new category including concepts/merchandising, preliminary market research, economics, and pilot program.
  
  
• Anticipate incremental $280m annual revenue.
  
  

For a US Fortune 100 grocer

• Created new programs to capture and increase consumer health care purchases through new card-based programs and in-store clinics.
  
  

For a venture capitalist

• Advised VC on investment into a new teen retail opportunity, including assessment of consumer concepts, merchandising, marketing/sales plans, competitive environment, management expertise, and financial projections.
  
  

For a large UK retailer (food, mass merchandise)

• Assessed viability and options for a US market entry including acquisitions, alliances, and a "greenfield" alternative within food, warehouse, pharmacy sectors.
  
  

For a prestige Australian skin care/cosmetic company

• Provided strategic counsel on US expansion and channel strategy.
  
  

For a leading online auction marketplace

• Created strategy to manage and expand diverse set of categories.
  
  
• Profiled customers, both sellers and buyers, discovering lucrative super seller and buyer segments.
  
  
• Created programs for greater economic return.
  
  

For a leading real estate developer

• Advised on securing a grocery anchor tenant and creating an exciting retail environment of multiple small footprint retailers for community and convenience to delivery higher economic return for the residential and retail space.

FINANCIAL

For a $15b financial services company

• Created a segmentation strategy.
  
  
• Identified new segments worth $2.1b of incremental revenues and drivers of loyalty.
  
  
• Advised company on channel strategy, including how to create new channels and absorb a recent acquisitions sales channel without jeopardizing the core distribution channel.
  
  
• Created complex quantitative models to identify and target niche segments.
  
  
• Sized the market, competitive media spend.
  
  
• Recruited and trained a new internal consulting group to take over from our project teams for a sustaining 12-person consulting group.

"Mary Kate's deep consumer knowledge and gut instincts on retail - along with her quantitative research - helped us find new opportunities with our own customers and in new markets."  
- Senior VP, Retailer
 
"MK understood that our engineers needed a quantitative approach to talent – the tool she created to help our managers with talent fit with our culture and has become part of our language" 
- Senior VP, Google

"We wanted a new point of view on our investment – and we got good insight into how to develop the business for a higher valuation and new exit options." 
- Partner, Kleiner Perkins